Webinar Recap: Top Tips To Create Best-In-Class Web And Mobile Experiences

In this webinar, Milestone’s experts Anil Aggarwal, CEO and Erik Newton, VP of Marketing, discussed key trends impacting web/mobile experiences.

Here are the key takeaways from the webinar:

1. Experience
   • Start with a strategic plan – focus on the end-goal – how do you want to engage your customer?
   • Use content, imagery, videos to engage in storytelling and connect with your end customer
   • Improve accessibility (ADA) and make your site more usable
   • Focus on your content and storytelling to drive higher interest and engagement
2. Acquisition
   • Use a SEO-first CMS platform that drive acquisition
   • Optimize your website for Speed, Core Web Vitals, AMP, Schemas, they all drive search visibility
   • Ensure your site to be best-in-class on mobile experience
3. Conversion
   • Run A/B testing and conversion rate optimization campaign and implement the changes and track results
   • Use features such as limited time offers, website and shopping cart abandonment, to drive conversions