10 Steps to Omnichannel Digital Marketing Success
Regardless of the size of your business, personalized strategic marketing programs have become a “must...
Analytics in the New Year – A Digital Managers Guide to...
December 10, 2015 |
Digital Marketing Analytics
Digital marketing software, Unalytix, created to increase hotel marketers productivity and eliminate wasted time gathering...
Using Google Analytic Pivot Table to Track Average Ranking
June 28, 2012 |
Digital Marketing Analytics
There are many features and tools within Google Analytic that is under-utilized. One of these hidden gems include Google Analytic's Pivot Table, which you can use to track average...
Top 5 Reasons for Using a Multi-Channel Marketing Funnel
April 23, 2012 |
Web Design and Promotion
Knowing your basic web analytics will allow you to gauge the performance of your website fairly accurately; however, it can be misleading to rely only on basic analytics as they...
6 Things to Look For When Analyzing your Competition
March 25, 2012 |
Digital Marketing Ideas
Competitive Analysis - a best practices for ensuring that your hotel’s website fairs well against your competitors is by routinely doing a competitive analysis. Here are 6...
Industrial Strength SEO & Analytics Power Tools
March 2, 2012 |
Speaking Our Minds, Web Design and Promotion
There are a wide variety of strong SEO tools currently available on the market, and while it is impossible to test them all, attached are four easy to use tools that could be a...
360-Degree Competitor Analysis – Top 5 Areas and 5 Tools
September 21, 2011 |
Web Design and Promotion
The traditional competitive analysis for SEO has always been focused on keywords and backlinks; however, as Search Engines, such as Google and Bing, evolve to focus on universal...
Measuring Profit & ROI Across Channels
August 24, 2011 |
Digital Marketing Analytics
Visitors take interesting paths on the way to your shopping cart, surfing through a variety of ads and search listings before arriving at your site. Which types of ads or...
Visual Analytics: Conversion Juice for the Brain
March 20, 2011 |
Industry News
A new set of data visualization tools can now render data visually. Charlotte Bourne of Mediative and Wister Walcott of Marin Software discuss the applications and tools for...
Deep Dive into Analytics: When Bounce Rate no Longer Floats your...
August 19, 2010 |
Web Design and Promotion
Matthew Bailey (Site Logic), Marty Weintraub (Aim clear) and Tami Dalley (ROI Labs) discussed the importance of using, understanding and analyzing web analytics data. No matter...