Monetize the On-Property Guest Experience by Using the Guest...
April 4, 2016 |
Hotel
Learn how to target internet users on your property to increase your hotel revenue. A Guest portal allows you to send on-property content and collect information on internet...
How Your Hotel Benefits from Programmatic Advertising
March 26, 2016 |
Hotel
Understand what programmatic advertising is and how it is continuing to transform the world of digital advertising. The powers of big data and targeted ads increase your returns...
Site Link Extensions for Paid Ads
March 22, 2016 |
Paid Media
Ad Sitelinks is a feature for paid listing ads that let you include up to 4 additional links to deeper content on your site beyond the main landing page. With Sitelinks you...
How to Win Market Share with Personalized Content and...
March 16, 2016 |
Web Design and Promotion
Learn how geo-targeted content and personalization can increase your revenues. Craft packages to locales that are more interested in learning, and purchasing, those specific...
Facebook App Now Being Indexed by Google
December 4, 2015 |
Getting Social, Industry News
Google is crawling into your Facebook information. Learn to what extent information is being crawled and made...
Google’s ‘RankBrain’ Helps Match Search Intent
November 4, 2015 |
SEO
Google has announced that they are using a new “machine learning” technology called RankBrain. As with any big change that Google makes, people are wondering how it will...
5 Tips for Better Site Indexing for SEO
October 28, 2015 |
SEO
An interview with Maile Ohye of Google Central Webmasters Team, giving her top 5 tips to ensure that your site is friendly and inviting to Googlebots for indexing and...
Milestone Founder Interviews Matt Cutts of Google – Part 2
October 22, 2015 |
SEO
Milestone Founder and President sits down with Google's Matt Cutts for a second round of interview to tackle questions about websites, online presence, search engine optimization...
SEO FAQ on Duplicate Content and Site Migration
March 31, 2015 |
SEO
FAQ on Duplicate Content and Moving your site by Matt Cutts at PubCon,...
Facebook Bans Incentivizing Likes: No More Fan-Gated Social...
For several years, fan-gating a sweepstakes (requiring a user to click the like button before the entry form is unlocked) has been an effective method of increasing new fans for a...