“Zeitgeist” means “the spirit of the times,” and Google reveals this spirit through the aggregation of millions of search queries every day. Google Zeitgeist is a combination of Google Trends and Google Insights. Google has several tools that give insight into global, regional, past and present search trends. These tools are available for users to play with, explore and learn from. Use them for everything from business research to trivia answers.
Google Zeitgeist provides opportunities to find popular keywords by region and find ideas for promotion and marketing strategies. For example, you can check popular search terms by city and find the relevant terms for opportunities for local businesses.
In addition, if you are interested in previous data, you can also check the link below for Google Zeitgeist archives.
Source:
Google Blog 2011
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Contributed by: Alice Lee, Milestone Internet Marketing
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