Organic Search and Local Drive 69% of Digital Traffic
August 13, 2021 |
Digital Marketing Analytics, Digital Marketing Ideas, Local Promotion, Local Search, SEO
Local Makes Up More than 1/3 of Organic Search for Location-Based Businesses No matter what business you are in the fundamental questions of the marketing team are: Which channels...
Top Digital Marketing Trends for the Hospitality Industry
January 15, 2020 |
Conversion Best Practices, Digital Marketing Analytics, Digital Marketing Ideas, Digital Media Marketing, Getting Social, Hotel, Search Experience Optimization, Speaking Our Minds, Web Design and Promotion
With the vast number of search algo changes to the evolution of the customer journey, hotels and businesses need to welcome and adapt to the changes in order to continue online...
Data is Your New Oil: eCommerce Managers Tool Kit
December 9, 2016 |
Digital Marketing Analytics
Milestone's data driven software and solutions will bring all of your hotel digital marketing tools together, reviewing revenue contribution KPI’s in a single interface. Empower...
Analytics in the New Year – A Digital Managers Guide to...
December 10, 2015 |
Digital Marketing Analytics
Digital marketing software, Unalytix, created to increase hotel marketers productivity and eliminate wasted time gathering...
Using Google Analytic Pivot Table to Track Average Ranking
June 28, 2012 |
Digital Marketing Analytics
There are many features and tools within Google Analytic that is under-utilized. One of these hidden gems include Google Analytic's Pivot Table, which you can use to track average...
Measuring Profit & ROI Across Channels
August 24, 2011 |
Digital Marketing Analytics
Visitors take interesting paths on the way to your shopping cart, surfing through a variety of ads and search listings before arriving at your site. Which types of ads or...
New Google Analytics Tool: Multi Channel Funnels
July 8, 2011 |
Digital Marketing Analytics, Getting Social
A new tool in Google Analytics shows you how your Organic, Paid and Social Media Channels all assist each other in generating revenue....
How to Measure Success of Your Social Media Campaign
April 29, 2011 |
Digital Marketing Analytics, Getting Social
In today’s social media world, the elements which we can track on social channels go far deeper than mere fan count or pageviews. Between the intangible measurements of success...
Delving Deeper Into Your Analytics
Any company can attempt to get more traffic to your hotel’s website. But are they driving the right kind of traffic? The number of visitors a site gets is a great first step to...