The Impact of Social media on Your Online Visibility and Search...
May 21, 2013 |
Getting Social, Speaking Our Minds
50% of direct bookings were reported to have been generated originally by social media in 2012. But accurate attribution remains a very dark art and search engine algorithms...
Review Filtering in the Local World – the Good, the Bad,...
April 24, 2013 |
Getting Social
Better customer reviews lead to higher rankings in search engines yet many authentic positive reviews seem to be disappearing due to review filtering. Find out how reviews are...
5 Facts About Google+ Local
July 30, 2012 |
Getting Social, Web Design and Promotion
Recently Google said goodbye to Google Places and launched Google+ Local. According to Google, “Google+ Local helps users discover and share places.” Here are 5 facts that...
Are Your Social Media Efforts Working with Each Other?
June 28, 2012 |
Getting Social
With what seems like an endless list of social media channels that businesses are suggested to have presence in, how would hoteliers know they are using these channels optimally...
A Picture is Worth a Thousand [Dollars?] – Importance of...
June 28, 2012 |
Getting Social
As social media channels adjust their functionality to favor sharing images and media based content, it’s becoming increasingly important for companies to leverage this change...
Review Management: the Front Desk of your Online Equity
April 24, 2012 |
Getting Social
Reviews can be one of the most powerful means of connecting with guests, building brand loyalty, and driving brand messages for hotels. Moreover, reviews are a great way of...
Using Social Media to Launch or Migrate Your Website
April 24, 2012 |
Getting Social
Building a high volume of traffic for a new website can be an incredibly time and cost-intensive process. Leveraging multiple social media channels can have a significant positive...
Social Fans: If You Ask, They Will Come
April 23, 2012 |
Getting Social
The most common challenge amongst businesses on social media is building a fanbase or “likes.” This seemingly challenging concept actually has a very simple solution: ask...
Leveraging Social Media For Your Hotel
February 28, 2012 |
Getting Social, Hotel
The ever-changing social media landscape can be an overwhelming realm to dive into. However, as search engines continue make changes to their algorithm to make search more social...
Tips To Encourage Your Social Followers To Share Your Content
January 26, 2012 |
Getting Social
Whether you are just starting to set up social media profiles, are looking to optimize and enhance, or have mastered social media marketing, hoteliers can benefit from learning...