How Your Hotel Benefits from Programmatic Advertising
March 26, 2016 |
Hotel
Understand what programmatic advertising is and how it is continuing to transform the world of digital advertising. The powers of big data and targeted ads increase your returns...
Is your business ready for Google’s Mobile Algorithm update...
March 25, 2016 |
Web Design and Promotion
2015 was a significant year, it was for the first time mobile and tablet searches overtook desktop searches both in the United States and globally. Moreover, in April 2015, Google...
Site Link Extensions for Paid Ads
March 22, 2016 |
Paid Media
Ad Sitelinks is a feature for paid listing ads that let you include up to 4 additional links to deeper content on your site beyond the main landing page. With Sitelinks you...
How to Win Market Share with Personalized Content and...
March 16, 2016 |
Web Design and Promotion
Learn how geo-targeted content and personalization can increase your revenues. Craft packages to locales that are more interested in learning, and purchasing, those specific...
Optimizing Your Website for Local Search
March 10, 2016 |
Industry News
Gone are the days, when location, location, location was considered as the real formula of a successful business. Today, it is all about the internet of things and the different...
Digital Personal Assistants & Future of Search – Has...
March 1, 2016 |
Industry News
Milestone’s team was at SMX West today in San Jose where there was an opening keynote session by Behshad Behzadi from Google. The session regarded the future of search and...
Analytics in the New Year – A Digital Managers Guide to...
December 10, 2015 |
Digital Marketing Analytics
Digital marketing software, Unalytix, created to increase hotel marketers productivity and eliminate wasted time gathering...
Facebook App Now Being Indexed by Google
December 4, 2015 |
Getting Social, Industry News
Google is crawling into your Facebook information. Learn to what extent information is being crawled and made...
Enterprise SEO Best Practices
November 23, 2015 |
SEO, Web Design and Promotion
The session talks about optimization of large sites with more than a million pages. The speakers discussed challenges around giant sites and best practices used by companies like...
Google’s ‘RankBrain’ Helps Match Search Intent
November 4, 2015 |
SEO
Google has announced that they are using a new “machine learning” technology called RankBrain. As with any big change that Google makes, people are wondering how it will...