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Milestone Blog

Digital Marketing and SEO News, Trends & Technology

Stay up-to-date on the digital marketing strategies, techniques, and technology that impact your business. From websites, SEO, social, local, paid, the Milestone blog will help you manage digital transformation and optimize the digital experience. Learn the latest on schemas, AMP, Core Vitals, Local, reviews, and more.
Tips For Adding Fresh Website Content

Gain Larger Market Share Through User Sentiment

August 28, 2012   |   Web Design and Promotion
This is a case study on the benefits of incorporating user sentiment in current website copy. Hoteliers are advised to freshen content based on what guests are saying, not what...
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5 Facts About Google+ Local

5 Facts About Google+ Local

Recently Google said goodbye to Google Places and launched Google+ Local. According to Google, “Google+ Local helps users discover and share places.” Here are 5 facts that...
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Bid on Branded Keywords

Why Bid on Branded Keywords

July 30, 2012   |   Web Design and Promotion
Why do you need to buy Google ads for your brand if you rank organically? Do you have control on where you directusers on your website? Do brand keywords in general have higher...
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Semantic Search Simplified and Decoded

Semantic Search Simplified and Decoded

July 30, 2012   |   Web Design and Promotion
Semantic search works to understand a searcher’s intent and the contextual meaning of a search rather than simply the keywords. In other words, search engines such as Google...
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Metrics to Analyze and Optimize Mobile Paid Search Campaigns

Metrics to Analyze and Optimize Mobile Paid Search Campaigns

June 28, 2012   |   Web Design and Promotion
It is important to make sure that while doing mobile paid search campaigns, hoteliers target the ads towards the right audience, right devices as well as have the right...
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Social Media Efforts

Are Your Social Media Efforts Working with Each Other?

June 28, 2012   |   Getting Social
With what seems like an endless list of social media channels that businesses are suggested to have presence in, how would hoteliers know they are using these channels optimally...
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Google Analytic Pivot Table

Using Google Analytic Pivot Table to Track Average Ranking

June 28, 2012   |   Digital Marketing Analytics
There are many features and tools within Google Analytic that is under-utilized. One of these hidden gems include Google Analytic's Pivot Table, which you can use to track average...
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Semantic Search and User Sentiment

Semantic Search and User Sentiment in Pay-Per-Click Ads

June 28, 2012   |   Web Design and Promotion
With the evolution of search algorithm to semantic algorithm, it is important to consider and incorporate user sentiment within pay-per-click ads to establish relevancy and create...
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Importance of Imagery in Travel

A Picture is Worth a Thousand [Dollars?] – Importance of...

June 28, 2012   |   Getting Social
As social media channels adjust their functionality to favor sharing images and media based content, it’s becoming increasingly important for companies to leverage this change...
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SES San Francisco

SES San Francisco: Semantic Search – Increase Engagement...

June 26, 2012   |   Speaking Our Minds
Google is making a big move toward semantic search results. Sit in on this session by our President and Founder, Benu Aggawal as she explains how and why to change your content,...
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