Schemas Positively Impact Visibility and SEO Performance
January 1, 2021 |
SEO
SEO visibility, non-brand share, and traffic increase materially with error-free advanced schemas vs. sites without schemas Rich media search results have replaced the traditional...
SEO Click Curves: Rich SEO Results Get 58 Clicks Per 100...
January 1, 2021 |
SEO
No-click searches are the minority of searches when rich media is present in the SERPs. The click curve has a significant influence on the traffic each site can get from organic...
Using AMP Increases Speed, Core Vitals, Rank, Traffic, and...
January 1, 2021 |
SEO
AMP will get your site ready for Google’s User Experience Update. Now more than ever is the time to implement AMP. With Google announcing the Core Web Vitals metric and its...
Top 10 Tips on Your Digital Marketing Roadmap to Success in 2022
January 1, 2021 |
Digital Marketing Ideas
Get your plan ready and set to go in 2022. Learn the top questions you should answer before you build out your digital marketing...
Local Marketing Guide & Framework: A 5-step guide for your...
December 30, 2020 |
Local Search
Local marketing for businesses has evolved from the basic focus of UNAP and simple SEO to a more holistic approach to achieve online presence globally but more importantly, within...
Why Are Schemas Important for SEO in 2021?
December 29, 2020 |
SEO
One of the most overlooked SEO practices is the use of schemas to properly tag your website content. If you are looking for some practical advice on schemas, how they benefit your...
Guide to FAQs and How to Do It Right
December 29, 2020 |
Web Design and Promotion
Every search query is a question, so every search result listing should be an answer. This could not be more true for frequently asked questions or FAQs, and that is why Google...
Guide to Pay-Per-Click Marketing, PPC & Paid Search...
December 29, 2020 |
Paid Media
Pay-per-click advertising is a popular media option because it virtually guarantees traffic with the media spend, whereas impression-based media buys can get exposure and cost but...
Top Local SEO Strategies for 2021
December 25, 2020 |
Local Search
Think of the last time you made a search on Google for information on a service or a product. You typed out your query and the search engine delivered a local business result that...
Top 5 Digital Metrics for Hotels
If you have some slow days toward the end of the year, take a look at your reporting and dashboards and make sure they include these key metrics: Total visits Unique visitors...