Manage Google’s Latest ‘More Hours’ Feature at...
When it comes to local presence on Google, to be relevant for “near me” type of searches the services that a business offers needs to be up-to-date on the GMB profile of the...
Milestone Tech Round-Up 2020
Like every year, we are back this new year with a new edition of ‘Tech Round-Up’ – one place where we celebrate every big story that...
7 Steps to Accelerate Your Digital Transformation
The importance of digital transformation became very clear with the pandemic in 2020. Businesses had become more digital to stay alive, and those businesses that were more digital...
Milestone Schema Manager – Deploy Error-Free Advanced...
November 30, 2020 |
Search Experience Optimization, SEO
Milestone’s new product – Schema Manager – takes a revolutionary approach to drive visibility of your website with advanced schemas, MINUS all complexities that schema...
Top Business, Digital Marketing, and SEO Trends for 2021
As we get ready to say goodbye and good riddance to 2020, we need to assess what kind of a year 2021 will be and where we need to focus to stay ahead. Milestone Research working...
Top Digital Marketing Trends for the Hospitality Industry
January 15, 2020 |
Conversion Best Practices, Digital Marketing Analytics, Digital Marketing Ideas, Digital Media Marketing, Getting Social, Hotel, Search Experience Optimization, Speaking Our Minds, Web Design and Promotion
With the vast number of search algo changes to the evolution of the customer journey, hotels and businesses need to welcome and adapt to the changes in order to continue online...
The Importance of a Sitemap
November 12, 2019 |
Search Experience Optimization, SEO
The sitemap is part of technical SEO and an essential for the success of any search engine optimization campaign. The general rule to follow for an internal linking structure is...
Google rolls out BERT – one of its biggest updates ever!
October 30, 2019 |
Search Experience Optimization, Voice Search
The BERT algorithm (Bidirectional Encoder Representations from Transformers) Is one of Google's biggest updates...
9 Key Elements for Benchmarking Your Hotel’s SEO Performance
March 6, 2019 |
Hotel, Search Experience Optimization
In this article we cover the importance of benchmarking so business owners can measure their website’s SEO health and use the insights to improve...
5 Reasons ADA Conformance Matters in Hotel Website Design
February 6, 2019 |
Hotel, Search Experience Optimization
Providing equal access to consumers with disabilities is no longer a “nice to have” when it comes to a user-friendly website....