Navneet Virk kicks off the session by providing a general overview of semantic web. He says for a human being it is easy to assume that any number in xxx-xxx-xxxx format represents a phone number but for a machine this number could mean anything. Thus, it is important to annotate structured information so it is easier for machines to understand the content. He said that because of HTML5, voice search apps like Apple Siri, creating structured data using schema is very important. Search engines can use this information to:
He did a case study for Avis Car rental where he showed Avis was able to generate a 60X ROI by creating a semantic structure for their site.
AJ Kohn focused on rel=author tag. He said for a successful implementation of rel=author tag, you need to follow a three-Monte approach:
You can use the richsnippet testing tool to see how search engines are organizing your content. If you are an organization, you can use rel=”publisher” or rel=”organization” from your post page and link it to the about us page of your organization.
Speakers:
In the webinar, Milestone President Benu Aggarwal and VP of Marketing Erik Newton shared their thoughts on the…
2021 was a great year for Milestone as we innovated through the challenges of a…
Amstar DMC provides world-class destination services and guided tours to individuals, travel agencies, tour operators,…
HSMAI has recognized the compassion and achievement of the 1440 team with a 2021 HSMAI…
Recent trends in social media usage have evolved more than ever and it is evident…
While competing in the local market, covering all possible touch points to engage with customers…
