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Watch Out QR Codes, Here Comes NFC

Adoption of QR codes picked up dramatically in 2011 as compared to 2010. As with all technology, there is always something new on the horizon, and Near Field Communication (NFC) is gathering steam.

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Interview with Google’s Matt Cutts – Search Trends for Small Business

At PubCon Las Vegas 2012, Benu Aggarwal caught up with Matt Cutts of the Google webspam team to get some insights into the top search opportunities for small businesses while wrapping up 2011 and heading into 2012.

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Top 5 Best Practices for Google Display Advertising

Display ads lead the way in driving aided brand awareness and purchase intent. Display ads allow marketers and agencies to bring their ideas and brands to life through greater user interaction and response. Research shows that 96% of people notice rich media ads on millions of Google partner websites. In the last year, display ad impressions have grown by 66%.

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Social Media’s Impact On Search Today

Social media now has significant influence on search rankings. According to Google’s Panda update, websites that offer quality and relevant content will be ranked higher in search engine results. A key factor in determining content quality and relevance are social signals attached to the content; thereby, elevating social media’s impact on search rankings.

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New Google Analytics Tool: Multi Channel Funnels

A new tool in Google Analytics shows you how your Organic, Paid and Social Media Channels all assist each other in generating revenue.

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Sustainable SEO – 3 Key Factors for Success

Before Panda, SEOs were using relevant keywords and building good content. They were making sites accessible to search engines, and focused on quality link building. But for sustainable SEO, this is not good enough. Now we need to ensure we pay attention to three key factors.

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10 Ways to Improve Google Local Ranking

anking locally is much more critical with the evolvement of local listings across the web such as Google Places, Bing BBP, Yahoo local, and the various social media channels. Read more about how you can improve your local ranking.

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Checklist for a Quality Link

Link building can have a strong and positive effect on search engine optimization efforts. As algorithms for the major search engines change, it’s important to stay on top of the best practices when it comes to link building. Doing things the right way can ensure your site is not penalized, and you receive the maximum benefit.

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Google Panda Update: Quality Content is more Important than Ever

Google’s latest algorithm update known as the “panda” penalized a lot of low quality and shallow content sites. According to Matt Cutts, Google’s main focus is making content farms and low quality content sites less visible in search results. The good news for Milestone clients? Google is helping original content rank higher and Milestone Internet Marketing ensures the content on our sites is unique and original.

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Making Search More Social

Social media is having a larger impact on organic SEO factors on a daily basis. Both Bing and Google have recently taken steps to increase the influence a user’s friends have on the search results she sees when browsing the web. Taking some simple steps can help to ensure that you stay relevant to the search engines.

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