Tag Cloud - hotel-internet-marketing

The URLs on thousands of Google+ Local pages for hotels were hijacked last week and changed to redirect to third party booking sites. With the help of our newest product/web tool, NaptuneTM, Milestone was able to immediately conduct a full-scale audit and we were able to verify that all of our clients’ pages were unaffected by this issue.

It is important to make sure that while doing mobile paid search campaigns, hoteliers target the ads towards the right audience, right devices as well as have the right combination of ad copy, keywords, and landing page to ensure their mobile search campaigns generate ROI.

Enhanced pay-per-click sitelink extensions offer advertisers additional exposure by incorporating expanded copy on sitelinks and aim to prompt higher click-through-rates by appearing more informative and relevant to consumers.

In response to a recent article published in the New York Times, Google has amended parts of its Google Places local search algorithm to take into account user experience and satisfaction.

This year, at SES San Jose 2009, social media experts got together to discuss how marketer’s can control and shape the conversations happening on social media channels.

At SES San Jose 2009, social media experts shared their opinions on what regular practices are considered good vs. bad when promoting your company on social media channels.

The overall performance of your website is dependent on several key factors. These elements are important for search engines, site visitors, and the impact on overall conversion from the website. To ensure site quality, here are several checks Milestone performs before making any site live.