Tag Cloud - Mobile

The holistic approach of design and content – for mobile and desktop – really comes down to two things – user experience and conversion. Read 10 content strategies that will enhance user experience and drive conversion

Test your website for mobile friendliness! Do you have a mobile strategy in place to attain new customers, read our tips to increase your local searches

New ways of optimizing mobile are being discovered by a team of digital experts from multiple industries, including Google. Learn how their project can help your business.

2015 was a significant year, it was for the first time mobile and tablet searches overtook desktop searches both in the United States and globally. Moreover, in April 2015, Google rolled out an update which had a significant focus on mobile user experience. The ranking update gave significant emphasis to mobile friendly pages in googles […]

Blogging for Lodging Blogs are the hottest growing medium of communication for businesses and individuals. Based on Technorati research (blog search engine), there are almost 3 million blogs created every month, and bloggers create over 1.6 million posts per day, or over 18 updates a second! What are Blogs? Blogs are websites with content management […]

The importance of a mobile website for hotels is often questioned. Research shows that, on average, consumers use a smartphone about 50% of the time throughout the phases of travel from research to the trip itself. Having a site that is responsive to all devices (mobile, tablet, desktop) ensures the best consumer experience and enhances the likelihood of them booking a room at your hotel. Find out more about the mobile user travel segment and why a mobile website is essential.

Learn more about ranking, penalties and mobile during the Q&A session with Google’s Matt Cutts at SMX Advanced.

The SMX West 2012 panel on retargeting and remarketing discussed the opportunities in turning potential customers into paid customers and extending the customer lifetime value. Learn the latest developments in retargeting and remarketing and how mobile might change the topic in the near future.

Haven’t done mobile search ads yet? You’re missing out on a growing market! eMarketer predicts that mobile ad spend will surpass $6.5 billion in 2012. Google CEO Eric Schmidt has said that “mobile will be a larger business than the PC-Web,” likely a primary reason Google recently spent $750 million to acquire mobile advertising network AdMob. This SMX West session looks at mobile paid search opportunities and how search marketers can get ahead of this tsunami of opportunity.

iPhones have revolutionized mobile web surf¬ing and continue to drive more consumers to use mobile devices for browsing the Internet. As more and more consumers depend on mobile devices such as an iPhone to access the Internet, it is critical for hotels to have mobile accessible sites.