Tag Cloud - pay-per-click-advertising

Ad Sitelinks is a feature for paid listing ads that let you include up to 4 additional links to deeper content on your site beyond the main landing page. With Sitelinks you automatically extend the value of your AdWords ad by showcasing additional targeted and relevant links for users.

Google recently launched its new location-based ad feature named Google Boost. The location-based ad will show up in the sponsored links section. This product is currently in beta testing with availability in San Francisco, Chicago and Houston.

Jazz up your PPC text ad by adding site links. By enabling site links in your PPC ad, you offer the user several options in your text ad – all of which will be hyperlinked to a destination of your choice. By enhancing your text ad this way, you are making your ad stand out and entice the user to click. Ultimately, site links can increase the overall success of your campaign.

PPC advertisers are constantly looking for new tools in order to make the most out of their efforts on the content network. Google recent launched a new tool which provides the advertiser more control over where their text ads appear. Advertisers can now opt out of websites in which their ads can appear below-the-fold. By doing so, advertisers can ensure their ads will be in prime real estate on the content-network website.