Tag Cloud - ppc-marketing

Jazz up your PPC text ad by adding site links. By enabling site links in your PPC ad, you offer the user several options in your text ad – all of which will be hyperlinked to a destination of your choice. By enhancing your text ad this way, you are making your ad stand out and entice the user to click. Ultimately, site links can increase the overall success of your campaign.

PPC advertisers are constantly looking for new tools in order to make the most out of their efforts on the content network. Google recent launched a new tool which provides the advertiser more control over where their text ads appear. Advertisers can now opt out of websites in which their ads can appear below-the-fold. By doing so, advertisers can ensure their ads will be in prime real estate on the content-network website.

Which strategy provides the ROI – organic or PPC? The answer: neither. To obtain the best ROI, you must do both. Having an integrative online marketing strategy can provide you increased ROI but also increased market share and increased brand awareness. Just doing one or the other is an opportunity lost.