Tag Cloud - search engine optimization (SEO)

Danny Sullivan, Editor in Chief of Search Engine Land, takes a few minutes out of his day to answer questions about some of the top search engine optimization trends in 2011 and what to look for in 2012.

Amit Singhal joined Matt Cutts, head of Google’s quality control and webspam team, on the 2nd day’s keynote at PubCon Las Vegas, 2011. In his keynote, Matt gave his thoughts on what the future holds for search from a high-level (10,000 ft view) and low level (1 ft view). Here are some excerpts from this keynote and subsequent Q&A after the keynote address.

Social media now has significant influence on search rankings. According to Google’s Panda update, websites that offer quality and relevant content will be ranked higher in search engine results. A key factor in determining content quality and relevance are social signals attached to the content; thereby, elevating social media’s impact on search rankings.

The traditional competitive analysis for SEO has always been focused on keywords and backlinks; however, as Search Engines, such as Google and Bing, evolve to focus on universal search, competitive analysis should evolve to a 360º approach on universal search as well. This article provides 5 areas to focus on to improve search competitiveness and 5 tools to help.

The recent Google Panda update just made great content critical; social media is grabbing all the headlines; search gets more powerful every year. How do they all play together? How do you increase your odds of being found both in search and social media? How will you consistently create content your users will enjoy?

Before Panda, SEOs were using relevant keywords and building good content. They were making sites accessible to search engines, and focused on quality link building. But for sustainable SEO, this is not good enough. Now we need to ensure we pay attention to three key factors.

A well optimized website will get you organic traffic. An engaging Facebook page will get you connections. But a challenge is to effectively combine the best of both channels to get the most conversions out of your audience. This article provides you a case study that highlights how you can do just that.

We have compiled a list of trends that are continuing to impact online search. Stephan Spencer, Greg Boser, and Mike Grehan provide insight.

In this session of SES San Francisco, we learned to move beyond the traditional ways of analyzing SEO, what metrics are over-rated and under-rated, and effective new tools for analyzing our SEO efforts.

Matthew Bailey (Site Logic), Marty Weintraub (Aim clear) and Tami Dalley (ROI Labs) discussed the importance of using, understanding and analyzing web analytics data. No matter which analytics software we use, the information available is important and critical in making any decisions to business model, strategies etc.