Tag Cloud - Social Media Optimization

The ever-changing social media landscape can be an overwhelming realm to dive into. However, as search engines continue make changes to their algorithm to make search more social and personal, it is critical for hotels to not only have presence in these channels, but be active and engaging as well. This article explains the changes in search and why being a social hotel is more important than ever.

Holidays are a great opportunity to engage with potential customers and to increase brand awareness. Social media channels are excellent tools to establish your business as a local authority and to have a presence in common holiday activities and holiday related searches. This article lists Milestone top 10 social media tips to capitalize this Holiday Season.

Customer reviews are one of the most powerful business & marketing tools available to hotel properties. Online reviews can provide hotel businesses with insights on improving their businesses as well as powerful recommendations to new, potential customers.

An increasing number of sites offering “deals” for purchasing Facebook Fans have popped up online. Some of the offerings from these websites include 10,000 Facebook Fans at $299 in 2 weeks. However, there is little benefit to having a large number of fans on a social platform unless the fans interact and engage with you and their social circles. Here is an example of how Milestone helped Microtel increase qualified fans.

The recent Google Panda update just made great content critical; social media is grabbing all the headlines; search gets more powerful every year. How do they all play together? How do you increase your odds of being found both in search and social media? How will you consistently create content your users will enjoy?

Social media participation impacts overall organic ranking. If you need to some quick and easy tips on how to increase likes, fans, and followers, check out this blog post for a user-friendly guide.

Social media sharing has a proven impact on the search engine results pages according to data presented by SEOMoz at the SMX Elite conference in Sydney. While Google and Bing are still experimenting with how large an effect social sharing has on personalized searches, the overall effect on the SERPs is becoming clear.

Milestone joins panel of experts at the upcoming BITAC™ Tech & Operations 2011 to be held in Fajardo Puerto Rico. The session will discuss major social media trends in travel and how to successfully deploy campaigns to capture consumer loyalty and increased room bookings.

Facebook is a great opportunity for advertisers. With a self-serve image and text-based ads platform, it’s critical to learn the best practices for Facebook ads and avoid ad fatigue by targeting the right profiles, rotating ad copies and images, offering incentives and more.

A new study reveals that people who follow brands on Facebook are not only looking for special offers and promotions, but are likely to share those incentives with friends.