Tag Cloud - Social Media

Following these ideas and performing some simple competitive analysis can show you how effectively your competitors are using social media channels, where you stand out in the crowd, and what you can do to get ahead.

A well optimized website will get you organic traffic. An engaging Facebook page will get you connections. But a challenge is to effectively combine the best of both channels to get the most conversions out of your audience. This article provides you a case study that highlights how you can do just that.

Facebook PPC campaigns can be a very cost effective way to drive traffic to a business Facebook page or website. There are distinct differences between Facebook and Google ads that are critical to the success of a PPC campaign.

Social media is having a larger impact on organic SEO factors on a daily basis. Both Bing and Google have recently taken steps to increase the influence a user’s friends have on the search results she sees when browsing the web. Taking some simple steps can help to ensure that you stay relevant to the search engines.

Google and Bing have both confirmed that social media signals are influencing search engine results. As search trends continue to evolve, so will the factors that effect the SERPs. Several social media channels already play a key role in the search environment.

Users are looking for authentic engagement and a captivating voice while using social media. By giving them the respectful, robust Twitter experience they’re looking for, you guaranteeing yourself a legitimate following. Here are some tips given at this year’s SMX West conference.

Google’s Matt Cutts discusses how social media channels impact search engine rankings. While there was minimal impact only six months ago, much has changed, and Google’s algorithms have gotten more advanced to be able to judge the quality of the users sharing information in social environments.

Bit.ly, the popular URL shortener, has a new tool called bit.ly bundles, allowing users to share a collection of up to 100 links on Twitter, Facebook or via e-mail, with one shortened URL.

Twitter search queries are up in number, making it not only a friendly social media channel, but a competitive search engine as well.

Which social media marketing strategies actually work? Learn about some of the most effective marketing strategies for Facebook & Twitter.