Tag Cloud - Videos

By Benu Aggarwal, Milestone Internet Marketing Effective internet marketing in the year 2020 will be a powerful promotional agent for the hotel industry – from major franchise chains in urban cities to independent inns in rural countryside. As we envision the possibilities this year, hoteliers must take a proactive approach to internet marketing and direct […]

The lodging industry has seen significant adoption of online video marketing because most consumers want to see and experience as much of the hotel as possible before booking their lodging online. As search engines have fully embraced Universal Search and are showing results from online videos, it is more critical for hotels to have online […]

Visibility on Search Engines—Search engine optimization (SEO) entails writing keyword-rich meta tags and enhanced content for your website to rank high on search engines for keywords relevant to your market. Based on our historical surveys, hotels report the highest ROI result from SEO efforts and hence should be the highest priority for e-commerce budget allocation. […]

Whether your hotel’s needs are short term, long term or both, there are a variety of internet marketing tools available to help you achieve your goals.

One of the best ways to promote your business online, take up huge amounts of real estate on Google’s first page, and achieve your goals! Online Video is one of the fastest growing, most popular segments in terms of internet user activity. This post talks about some key strategies which should be implemented in order to get the most bang out of your online video! Many of the lessons learned where from the Video Search Optimization Session this year at Search Engine Strategies San Jose.

Milestone Founder and President sits down with Google’s Matt Cutts for a second round of interview to tackle questions about websites, online presence, search engine optimization and how hotels can drive revenue.

Why do we need to make our video searchable? Having a video is no longer useful unless it is created with search engine optimization in mind.

Blogging for Lodging Blogs are the hottest growing medium of communication for businesses and individuals. Based on Technorati research (blog search engine), there are almost 3 million blogs created every month, and bloggers create over 1.6 million posts per day, or over 18 updates a second! What are Blogs? Blogs are websites with content management […]

Google’s Hummingbird delivers users highly relevant results no matter how or where they search from.

iWith the power of online video growing, the reach it provides companies is invaluable. Understanding the current trending tools will help determine what content appeals to consumers, giving companies the ability to speak directly to their audience with a compelling and targeted message.