Tag Cloud - web_2.0

Amit Singhal joined Matt Cutts, head of Google’s quality control and webspam team, on the 2nd day’s keynote at PubCon Las Vegas, 2011. In his keynote, Matt gave his thoughts on what the future holds for search from a high-level (10,000 ft view) and low level (1 ft view). Here are some excerpts from this keynote and subsequent Q&A after the keynote address.

Social media now has significant influence on search rankings. According to Google’s Panda update, websites that offer quality and relevant content will be ranked higher in search engine results. A key factor in determining content quality and relevance are social signals attached to the content; thereby, elevating social media’s impact on search rankings.

When used correctly, QR codes are an innovative way to enhance your customer experiences. But what are they, how do they work, and what are some good ideas to get you started?

There have been several articles written about the strength of integrating social sharing tools into the purchasing process. Well, we had an inkling that these findings would have a similar affect with online users choosing to share their hotel booking on Facebook.

The importance of Local and Hyperlocal promotions is increasing day by day. Today, Local results are viewed millions of times a day with 20% of searches on Google being local in nature and 64% of the searchers on the net looking for results within 15 miles.

Rob Key (from Converseon), Breanna Wigle (from BuzzLogic), and Edmund Wong (from iCrossing) were the presenters of the Social Media Analysis and Tracking at SES San Jose in August 2008. The topic at hand is measuring and tracking your Social Media campaigns.

Social media marketing is a must-have in search strategies. At SES San Jose in August 2008, industry experts Vanina Delobelle (from Monster), Erik Qualman (from Search Engine Watch and Global VP of EF Education), along with Brnet Csutoras (Online Marketing Consultant) offered some tips to successfully integrate social media into your search marketing mix.