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Tag Cloud - Website_promotion

Gain Larger Market Share Through User Sentiment

This is a case study on the benefits of incorporating user sentiment in current website copy. Hoteliers are advised to freshen content based on what guests are saying, not what hoteliers think guests should know. By doing so, hoteliers will increase soft lead generation and increase market share.

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About 12 years ago by     Comments are off for this post Post Comments
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Using Social Media to Launch or Migrate Your Website

Building a high volume of traffic for a new website can be an incredibly time and cost-intensive process. Leveraging multiple social media channels can have a significant positive impact on the amount of quality traffic driven to your website, as well as how quickly search engines index your new content.

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About 13 years ago by     Comments are off for this post Post Comments
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Enhanced Pay-Per-Click Sitelink Extensions

Enhanced pay-per-click sitelink extensions offer advertisers additional exposure by incorporating expanded copy on sitelinks and aim to prompt higher click-through-rates by appearing more informative and relevant to consumers.

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About 13 years ago by     Comments are off for this post Post Comments
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WiFi and Operating System Targeting Gives a Boost to Mobile PPC

Adwords mobile PPC has become more targeted with new WiFi and operating system selection, offering mobile advertisers more options in reaching their target audience within range of a WiFi network or on certain devices.

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About 13 years ago by     Comments are off for this post Post Comments
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Event Promotion through Paid Search

Events and Holiday PPC Campaigns – capitalize on what’s happening in your local market to drive traffic to your website and increase online revenue. This article identifies when, why, and how you should run an event adgroup through your paid search campaign.

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About 13 years ago by     Comments are off for this post Post Comments
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Top 10 Best Practices for Optimizing PPC Campaigns

Advertisers on Google Adwords, Facebook Ads, and Microsoft AdCenter (Bing) can probably attest to the fact that competition has been growing in the pay-per-click (PPC) arena. Each year, more advertisers continue to try their hand at PPC as more and more business owners realize the advantages of paid search exposure.

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About 13 years ago by     Comments are off for this post Post Comments
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Local & Hyperlocal Promotions and SEO Impact

The importance of Local and Hyperlocal promotions is increasing day by day. Today, Local results are viewed millions of times a day with 20% of searches on Google being local in nature and 64% of the searchers on the net looking for results within 15 miles.

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About 14 years ago by     Comments are off for this post Post Comments
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