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Web Design and Promotion

Rise of QR Codes

How Hoteliers Can Benefit from the Rise of QR Codes

May 24, 2012   |   Hotel, Web Design and Promotion
QR Codes for Hotels - Due to the rapid growth of smart phone usage, QR Codes or Quick Response Codes have also grown in usage. QR Codes are the square bar code blocks that are...
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PPC Keywords

Learn How Your PPC Keywords Compare to Your Competitors

May 24, 2012   |   Web Design and Promotion
It’s known that quality scores are the primary measure of a keywords relevancy and an indicator of future performance. As such, we havegone into great detail as to how quality...
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Facebook Ad Performance

5 Tips for Better Facebook Ad Performance

May 24, 2012   |   Web Design and Promotion
Advertisers no longer question, should I run Facebook ads but instead how can I run successful Facebook ads? As advertisers experiment with Facebook ads here are some proven...
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Maximizing PPC ROI Using Negative Keywords

How To Maximize Your PPC Budget: Use Negative Keywords

April 24, 2012   |   Web Design and Promotion
While many businesses may be engaged in Pay Per Click advertising, there may be a few who are not taking advantage of using negative keywords. In this article, we will outline the...
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Maximize Your PPC ROI

How to Maximize Your PPC ROI

April 23, 2012   |   Web Design and Promotion
Whether you are working with a smaller budget or simply looking to cut down on costs, spending your PPC budget wisely is more important than ever. Instead of simply pausing your...
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Multi-Channel Marketing for Hotels

Top 5 Reasons for Using a Multi-Channel Marketing Funnel

April 23, 2012   |   Web Design and Promotion
Knowing your basic web analytics will allow you to gauge the performance of your website fairly accurately; however, it can be misleading to rely only on basic analytics as they...
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Enhanced Pay-Per-Click Sitelink Extensions

Enhanced Pay-Per-Click Sitelink Extensions

March 26, 2012   |   Web Design and Promotion
Enhanced pay-per-click sitelink extensions offer advertisers additional exposure by incorporating expanded copy on sitelinks and aim to prompt higher click-through-rates by...
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Understand Search Intent

How Personas Help Understand Search Intent

At SMX West 2012, Michael King with Publicis Modem discussed how important it is to bring search and social together to maximize reach and ROI....
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Industrial Strength SEO & Analytics Power Tools

Industrial Strength SEO & Analytics Power Tools

There are a wide variety of strong SEO tools currently available on the market, and while it is impossible to test them all, attached are four easy to use tools that could be a...
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WiFi and Operating System Targeting Gives a Boost

WiFi and Operating System Targeting Gives a Boost to Mobile PPC

February 27, 2012   |   Web Design and Promotion
Adwords mobile PPC has become more targeted with new WiFi and operating system selection, offering mobile advertisers more options in reaching their target audience within range...
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