Google’s August Update: Factoring ‘Freshness’ into...
September 16, 2019 |
Web Design and Promotion
For the digital marketing world, August 2019 began with a bang as Google announced a BIG update to its search algorithm. With this update, Featured Snippets – Google’s...
Mobile Websites – Explore the Best Option for Your
August 28, 2019 |
Web Design and Promotion
The introduction and then rapid adoption of the smartphone has revolutionized mobile phone usage and how people engage with the web. There are over 3 billion smartphone users in...
CCPA: The Big Mandate is Coming – Is Your Website Ready?
August 26, 2019 |
Web Design and Promotion
A major mandate for consumer privacy and data protection, the California Consumer Privacy Act (CCPA), is just around the corner—scheduled to come into effect on the 1st January...
The Framework for Effective Website Copy
July 26, 2019 |
Web Design and Promotion
Use this framework to take the average website copy and turn it into website copy that converts the visitor. It’s a simple wireframe that will help you communicate what’s most...
GoogleAds: Budget Optimizer
June 5, 2019 |
Web Design and Promotion
The Budget Optimizer™ tool automatically adjusts your keyword maximum cost-per-click (CPC) bids on your behalf. All you need to do is set a target budget, and the Budget...
Google Doorway Pages vs. Independent Hotel Websites –...
There has been a lot of confusion regarding Google’s update on March 16 regarding “Doorway Pages”. We believe that the definition of “doorway pages” has been...
5 Must-Haves for Successful Golf Marketing
May 13, 2019 |
Digital Marketing Ideas, Web Design and Promotion
Getting more golfers to your tee box begins with a strong digital marketing plan. Learn five key trends to increasing your golf revenue, just like Randy Watkins Golf...
NFC: In the Hotel Industry
March 13, 2019 |
Hotel, Web Design and Promotion
With our love for innovation, Milestone seeks to bring in new and robust technologies such as near-field communication (NFC) to their customers and provide a cutting-edge service...
Web Design Best Practices and Trends for Hotels
January 30, 2019 |
Hotel, Web Design and Promotion
Web design is not a form of art, but a solution to a business problem, albeit with a bit of creative touch and artsy flavor....
How to Use Keywords for Hotel SEO and Digital Marketing
Search engines are branching their focus out of just using keywords to provide the best search experience to their users. However, this doesn't mean that keyword strategy for SEO...