Social Media Strategy: How Much to Spend and Where
April 4, 2018 |
Content Marketing, Getting Social
While social media has become a mainstream marketing channel, there are many variables that hoteliers are not taking advantage of to increase their...
Facebook Timeline for Hotels – Top 5 Things to Know
March 23, 2018 |
Getting Social, Hotel
Facebook recently made another round of significant changes to the functionality of brand pages, and it goes live for all brand pages on March 30, 2012. Here are the highlights...
6 Keys to Digital Marketing Success: Mobile, Content, User...
January 31, 2018 |
Conversion Best Practices, Digital Marketing Ideas, Search Experience Optimization
In this first section from our new eBook Mobile takes center stage. From mobile-first experiences to new technologies designed to provide a more interactive “applike”...
Creative Social Media Hits the Jackpot
January 14, 2018 |
Getting Social
Social media fans want to connect with your genuine brand, start thinking of unique ways to highlight your local business. Creativity and simplicity are often the best ways to...
How Gaia Hotel & Spa Got a 10X ROI with a Last-Minute Black...
December 12, 2017 |
Hotel
What if you could get a 10X return on investment – using a “last minute” omnichannel campaign with a very modest...
Schema: Labels and Context for Your Website
November 22, 2017 |
Web Design and Promotion
Imagine yourself in a pharmacy looking for aspirin because you spent the last hour learning about Schema and now your head feels like it is exploding. You enter the store and are...
How to Use Facebook Contests to Drive Fans, Engagement, and...
May 24, 2017 |
Digital Marketing Ideas, Getting Social
Promotions and contests can be an effective way to drive buzz in social media, but do they drive tangible value? The answer to that lies in ensuring you have clearly defined goals...
How to Increase Your Hotel’s Guest Reviews
March 27, 2017 |
Digital Marketing Ideas, Hotel
If increasing your hotel’s reviews online is one of your 2012 goals, we have some great tips based on multiple case studies tested on how to increase the number of reviews on...
How to Run an Effective Social Media Contest for Hotels: Hotel...
Hotel sees 30% increase in website traffic from Facebook and 16% increase in Facebook fans from social media scavenger hunt...
Hotel Website Design and Launching Done Right: The Solmar Story
August 2, 2016 |
Web Design and Promotion
Solmar launches new corporate website and five property websites developed by Milestone. The new websites highlight Solmar's world class hospitality and service to new audiences....