Tag Cloud - google

You have a great business website, and a strong social media presence. Sure, you have links back to your website on your Facebook, Twitter and Google+ accounts, but should you also link from your website to your social channels? Absolutely! Linking to your social profiles from your website is a simple, yet highly effective piece of your overall digital marketing strategy.

The lodging industry has seen significant adoption of online video marketing because most consumers want to see and experience as much of the hotel as possible before booking their lodging online. As search engines have fully embraced Universal Search and are showing results from online videos, it is more critical for hotels to have online […]

The BERT algorithm (Bidirectional Encoder Representations from Transformers) Is one of Google’s biggest updates yet.

Is Facebook capable of competing with Google in regards to advertising for businesses? Facebook retargeting may have you allocating more money to this social platform.

Learn about domain selection and maturity and which is best for your site and situation.

The numbers show a high correlation between the time at which the Google posts were made, and the change in the rankings of the URL directly associated with the Google My Business page (GMB), as well as increase in click-through rate (CTR) for the homepage of the website.

Search engine land recently published updates and changes happening to Google SERP, just when you thought it was ok to take it easy for the holidays.

One of the questions our clients often ask is whether conducting pay-per-click advertising will impact their organic rankings? The truth is that it is very difficult to prove a direct connection between a PPC campaign and organic rankings. However, despite this statement, one of the BEST ways to increase organic ranking is with an aggressive […]

Milestone customers already benefiting from Google’s new local events search capabilities

Google’s mobile first index will roll out soon, and if your business utilizes a separate mobile site to present custom content for your mobile users you must be a bit careful.