Tag Cloud - google

Search Engines support micro formats in local and SEO search. Deploying micro formats can help in SEO and Local search results and rankings.

This session from SMX West 2011 covers all the new ad formats Google has recently launched: AdWords video ads, AdWords SiteLinks, local AdWords, product AdWords, comparison ads etc and explores how to take advantage of these new features.

Haven’t done mobile search ads yet? You’re missing out on a growing market! eMarketer predicts that mobile ad spend will surpass $6.5 billion in 2012. Google CEO Eric Schmidt has said that “mobile will be a larger business than the PC-Web,” likely a primary reason Google recently spent $750 million to acquire mobile advertising network AdMob. This SMX West session looks at mobile paid search opportunities and how search marketers can get ahead of this tsunami of opportunity.

Google dramatically expanded its collection of information about the real world with its introduction of Place Pages – a webpage for every place in the world – for businesses such as hotels, points of interest, transit stations, neighborhoods, landmarks and cities. If you haven’t yet claimed your place page you’re missing out on a fantastic opportunity for controlling your own destiny and gaining valuable search traffic on Google Maps.

Google’s Matt Cutts discusses how social media channels impact search engine rankings. While there was minimal impact only six months ago, much has changed, and Google’s algorithms have gotten more advanced to be able to judge the quality of the users sharing information in social environments.

Google introduces a new AdWords feature that will allow users to compile negative keywords at the account level to implement across similar campaigns.

Google Zeitgeist, a free online tool, provides insight into how the world searches, which helps advertisers find new keywords and ad ideas for clients around the world. The tool also provides information on different categories such as countries, cities, people, sports, maps…etc.

In response to a recent article published in the New York Times, Google has amended parts of its Google Places local search algorithm to take into account user experience and satisfaction.

Matt Cutts, head of the webspam team at Google, gave a keynote speech at PubCon 2010 about what Google has been up to for the last year, where it is going, and quick tips everyone should implement.

Maximize your internet real estate by including videos and a separate video sitemap to your website! Google announces their Google Site Map Generator tool. Now, via Google Webmaster tools, you can create a separate video sitemap file complete with title and description tags allowing yet another way for web crawlers to index your page. Their extension of the Sitemap protocol lets webmasters submit all video files and relevant metadata to Google in one file. What does this mean?! More Traffic!