Tag Cloud - hotel_internet_marketing

You have a great business website, and a strong social media presence. Sure, you have links back to your website on your Facebook, Twitter and Google+ accounts, but should you also link from your website to your social channels? Absolutely! Linking to your social profiles from your website is a simple, yet highly effective piece of your overall digital marketing strategy.

Social media marketing is an ever-changing game. Having effective marketing campaigns does not always mean jumping on the latest trend or spending thousands of hours in a locked room with Twitter feeds buzzing on dozens of monitors. As we gear up for 2014, keep these eight points in mind to build a strong social presence that creates real value for you, your company and your consumers.

Use this framework to take the average website copy and turn it into website copy that converts the visitor. It’s a simple wireframe that will help you communicate what’s most valuable to guests in a short matter of time. It will also help you avoid content that guests don’t care about.

As Facebook continues to limit what shows up in users’ feeds, here’s a simple tactic your hotels can do to make sure it continues to gain engagement, views, and brand awareness.

With over 150 million users, and as the 5th most heavily trafficked site in the US, Facebook is one of the most popular social networking sites. Between October 2007 and June 2008, the number of Facebook users in the US grew 32%, with the fastest growth occurring in the 30+ age group. Spanning such a wide demographic, companies not taking advantage of marketing opportunities on Facebook are missing out on a huge opportunity to connect with potential customers.

With our love for innovation, Milestone seeks to bring in new and robust technologies such as near-field communication (NFC) to their customers and provide a cutting-edge service in the internet marketing industry and beyond.

Search engines are branching their focus out of just using keywords to provide the best search experience to their users. However, this doesn’t mean that keyword strategy for SEO is no longer important and should be forgotten. Here’s a list of how to implement keywords in your hotel marketing strategy for continued online success.

Social media fans want to connect with your genuine brand, start thinking of unique ways to highlight your local business. Creativity and simplicity are often the best ways to market your company.

Milestone is proud to announce multiple clients received hotel marketing awards from IMA. Review the award winning websites and learn more about the Interactive Media Awards.

US Search Awards announce their short list of nominees for 2016. Milestone is honored to be highlighted among the brightest search minds in the country.