Tag Cloud - internet-marketing-for-hotels

View tips on how to best optimize your images for search. Optimizing your websites images for search has become an important element of search engine optimization as more users are searching for images and it becomes easier to find and view images.

A well optimized website will get you organic traffic. An engaging Facebook page will get you connections. But a challenge is to effectively combine the best of both channels to get the most conversions out of your audience. This article provides you a case study that highlights how you can do just that.

Never leave a webpage alone. There’s always room for improvement. Make the small changes in design and content, and you may see a significant improvement in conversion. At SMX, the experts outlined some easy-to-follow frameworks on how to look at your webpages and see what can be adjusted to further enhance conversion value.

In response to a recent article published in the New York Times, Google has amended parts of its Google Places local search algorithm to take into account user experience and satisfaction.

Here are three easy steps on how a marketer can use real time search to influence their online optimization efforts: know what’s hot in the news, create relevant content and publish it on the right channels.

Google has introduced a new Sitelinks feature which allows customers to further engage users on their websites by listing up to four links to click on an individual advertisement.

Great session and panel presented few common myths on ppc and right strategy. Topics included commen concerns about bidding high or low, geotarget your campaigns or not, is content network good and when to use it, is broad match good and many other questions . Session was moderated by Jeffrey form Exact Target and included Speakers as Scott brinker from ion interactive, Reid Spice from i-crossing, Frederick Vallaey – Google Adword Evangelist.

As you step deep into the budgeting season, here are some tips for prioritizing your ecommerce budgeting dollars. This prioritized list is based on our experience with our portfolio of over 700 hotels and may vary depending on hotel’s target clientele and market.

Twitter is a free service that lets you keep in touch with people through the exchange of quick, frequent answers to one simple question: What are you doing?

Maximize your internet real estate by including videos and a separate video sitemap to your website! Google announces their Google Site Map Generator tool. Now, via Google Webmaster tools, you can create a separate video sitemap file complete with title and description tags allowing yet another way for web crawlers to index your page. Their extension of the Sitemap protocol lets webmasters submit all video files and relevant metadata to Google in one file. What does this mean?! More Traffic!