Tag Cloud - mobile marketing

Think With Google recently shared enlightening research on how Millennials are using mobile phones for travel purchases. How does their interactions compare to those over 35?

New ways of optimizing mobile are being discovered by a team of digital experts from multiple industries, including Google. Learn how their project can help your business.

Millennials are an increasingly important market for hotel marketers and will shape the travel industry during the next few years. The travel industry, in particular, needs to target Millennials as they are approximately 32% of all US travelers and the fastest growing age segment for travel. Learn how to connect with this plugged in generation!

The importance of a mobile website for hotels is often questioned. Research shows that, on average, consumers use a smartphone about 50% of the time throughout the phases of travel from research to the trip itself. Having a site that is responsive to all devices (mobile, tablet, desktop) ensures the best consumer experience and enhances the likelihood of them booking a room at your hotel. Find out more about the mobile user travel segment and why a mobile website is essential.

When used correctly, QR codes are an innovative way to enhance your customer experiences. But what are they, how do they work, and what are some good ideas to get you started?

It should no longer be a question of whether or not hospitality clients should have a mobile presence. Rather, hotels and resorts should be focusing on ways to enhance their mobile presence in order to capitalize on the rapidly growing searches that are done on mobile devices. One of the fastest and most effective ways to generate mobile traffic is by running a mobile paid search campaign.

Haven’t done mobile search ads yet? You’re missing out on a growing market! eMarketer predicts that mobile ad spend will surpass $6.5 billion in 2012. Google CEO Eric Schmidt has said that “mobile will be a larger business than the PC-Web,” likely a primary reason Google recently spent $750 million to acquire mobile advertising network AdMob. This SMX West session looks at mobile paid search opportunities and how search marketers can get ahead of this tsunami of opportunity.

iPhones have revolutionized mobile web surf¬ing and continue to drive more consumers to use mobile devices for browsing the Internet. As more and more consumers depend on mobile devices such as an iPhone to access the Internet, it is critical for hotels to have mobile accessible sites.