Tag Cloud - online reputation management

Search engines, like Google and Bing, now place high ranking factors on social media and guest reviews channels, making online reputation management (ORM) a must-have in a hotel’s revenue management/sales and marketing strategy. While hotels may not be able to remove damaging content, this article lays out how to minimize its harmful effects using SEO techniques.

If increasing your hotel’s reviews online is one of your 2012 goals, we have some great tips based on multiple case studies tested on how to increase the number of reviews on Yelp, Trip Advisor and Google Places. These are easy to make updates that can greatly improve the number of reviews you receive on important review channels.

Reviews can be one of the most powerful means of connecting with guests, building brand loyalty, and driving brand messages for hotels. Moreover, reviews are a great way of driving fresh, new content about your property. Find out more about how to drive new reviews and manage your online reputation.

Guest reviews can impact reservations in two major ways. First, potential guests read reviews and make decisions based on peer comments. Second, search engine rankings are affected by frequency and quality of reviews. This infographic gives quick tips to improve your reviews.

The importance of online reputation management continues to grow, and those not actively working to monitor their online reputations are doing themselves a disservice. Here are some simple, easy to implement instructions on how to begin the process of online reputation management.

Online reputation can be determined by what people are saying about your business and how your business is perceived online. Understanding your online reputation, as well as ways to protect, enhance and manage this reputation has never been more important.

Hotels, Social Media, and Online Reputation Management – this article focuses on several points why hotels and brands should (now more than ever) pay attention to social media, and how these channels can help hoteliers create and manage their hotels’ brand online.

Customer reviews are one of the most powerful business & marketing tools available to hotel properties. Online reviews can provide hotel businesses with insights on improving their businesses as well as powerful recommendations to new, potential customers.