Tag Cloud - PPC / Paid Search Marketing

Google launched a new report in AdWords to help advertisers measure interactions that take place before a click-through for video ads, display ads, product extensions and location extensions.

Ever wonder what the effectiveness of your AdWords sitelink extensions are? Do people really click on those additional links, or just your ad’s headline? Google AdWords just rolled out a new feature that answers this very valuable question.

Google introduces a new AdWords feature that will allow users to compile negative keywords at the account level to implement across similar campaigns.

Google Zeitgeist, a free online tool, provides insight into how the world searches, which helps advertisers find new keywords and ad ideas for clients around the world. The tool also provides information on different categories such as countries, cities, people, sports, maps…etc.

On Monday, December 6th, Google launched Google Global Market Finder, a free online tool that helps advertisers find new markets to target in international countries. The tool also translates your keywords and then ranks each new market by opportunity by combining search volume, suggested bid price, and competition.

In this session of PubCon Las Vegas, Keith Posehn of Zorz spoke about how to best optimize Facebook PPC campaigns and landing pages.

Channeling traffic to your website is just the first step of locking in new customers and conversions. John Ellis, George Aspland, Janet Driscoll Miller and Brian Massey tackled the key ways to convert traffic into conversions in this session of PubCon 2010.

This session of PubCon Las Vegas focused on the challenges of managing large scale paid search campaigns across multiple channels and the best techniques to effectively manage PPC campaigns.

In this session of PubCon Las Vegas, Joanna Lord, Tim Ash, and Kate Morris provided some great tools and insight to help advertisers understand how to best optimize landing pages for both paid and natural search.

In the first session of PubCon Las Vegas we learned some advanced and not so obvious tactics to more efficiently manage and optimize our PPC campaigns.