Tag Cloud - Social Media

Opinions about your hotel abound on review sites. How you react to these reviews can be the difference between convincing a consumer to book with you or driving them straight into the arms of another hotel.

Social media fans want to connect with your genuine brand, start thinking of unique ways to highlight your local business. Creativity and simplicity are often the best ways to market your company.

You can now tweet the full 280 characters to your heart’s content directly from our Milestone Social platform.

Promotions and contests can be an effective way to drive buzz in social media, but do they drive tangible value? The answer to that lies in ensuring you have clearly defined goals prior to launching a promotion, and ensuring the promotion collateral enables users to convert on those goals.

We were delighted to see Facebook’s newly released feature update allowing profile pages (with friends) to convert to business pages (with fans). The story of a business creating a profile, accumulating a large following of friends, and getting stuck in a pickle once they realized they needed to update to a Facebook business page is all too common. Here are the easy steps to migrate a Facebook profile to Facebook page:

Hotel sees 30% increase in website traffic from Facebook and 16% increase in Facebook fans from social media scavenger hunt campaign.

Social media and its impact on local advertising was the subject of a recent study done by Borrell Associates, a consulting firm that produces industry related advertising reports. In a recent article marketingland.com reported on some of the interesting findings from this study, not least of which was how widespread faith in Facebook and Facebook advertising […]

How will you use the extra character counts Twitter implemented today?

Brent Payne, SEO Director of Tribune Company gives some fantastic tips on optimizing your site to be included in Google news feeds. [Video Interview]

As social media or digital channels continue to grow in terms of consumer usage and marketing power, hotels need to switch their perception of these avenues as social channels and start treating these as sophisticated business avenues. This article summarizes the state of social media in the hospitality industry, what it means for hotels, and how to make sure its social media strategies come out successful.