Tag Cloud - travel_industry

Social media fans want to connect with your genuine brand, start thinking of unique ways to highlight your local business. Creativity and simplicity are often the best ways to market your company.

Understand what programmatic advertising is and how it is continuing to transform the world of digital advertising. The powers of big data and targeted ads increase your returns for your hotel paid marketing.

Experts are projecting that 60% of all business will be booked online next year. Are you prepared to get your fair share? It’s not big news that the internet has changed the landscape of travel. A few years ago you would have called your travel agent to help make your travel plans, and that agent […]

Millennials are an increasingly important market for hotel marketers and will shape the travel industry during the next few years. The travel industry, in particular, needs to target Millennials as they are approximately 32% of all US travelers and the fastest growing age segment for travel. Learn how to connect with this plugged in generation!

Milestone joins HSMAI ROC and Hitec 2015 to discuss the latest digital marketing trends for the hospitality industry. Focus will be on analytics, social media, and attracting Millennials.

The importance of a mobile website for hotels is often questioned. Research shows that, on average, consumers use a smartphone about 50% of the time throughout the phases of travel from research to the trip itself. Having a site that is responsive to all devices (mobile, tablet, desktop) ensures the best consumer experience and enhances the likelihood of them booking a room at your hotel. Find out more about the mobile user travel segment and why a mobile website is essential.

The URLs on thousands of Google+ Local pages for hotels were hijacked last week and changed to redirect to third party booking sites. With the help of our newest product/web tool, NaptuneTM, Milestone was able to immediately conduct a full-scale audit and we were able to verify that all of our clients’ pages were unaffected by this issue.

Summer events are approaching and those attending big events, festivals, and concerts are usually looking for a place to stay. We want to make it easy for them to find your hotel and event marketing is a great opportunity for hotels to leverage their websites and social media profiles to promote their property and target a specific group of event-goers. We have a few tips on how to leverage event opportunities and market to attendees.

Milestone is pleased to announce that we have become a Corporate Friend of the Cornell Center for Hospitality Research. A unit of the Cornell School of Hotel Administration, The Center for Hospitality Research (CHR) sponsors research designed to improve practices in the hospitality industry. We expect that over the course of the next year, we […]