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10 Tips for Hotel Marketing Roadmap for 2020 and 2021

By Benu Aggarwal, Milestone Internet Marketing Effective internet marketing in the year 2020 will be a powerful promotional agent for the hotel industry – from major franchise chains in urban cities to independent inns in rural countryside. As we envision the possibilities this year, hoteliers must take a proactive approach to internet marketing and direct […]

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About 5 years ago by     4 Comments Post Comments
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Online Searchable Videos – Why Hoteliers Should Care

The lodging industry has seen significant adoption of online video marketing because most consumers want to see and experience as much of the hotel as possible before booking their lodging online. As search engines have fully embraced Universal Search and are showing results from online videos, it is more critical for hotels to have online […]

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About 5 years ago by     Comments are off for this post Post Comments
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Top 10 Things to Consider Before You Budget for Internet Marketing

Visibility on Search Engines—Search engine optimization (SEO) entails writing keyword-rich meta tags and enhanced content for your website to rank high on search engines for keywords relevant to your market. Based on our historical surveys, hotels report the highest ROI result from SEO efforts and hence should be the highest priority for e-commerce budget allocation. […]

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Top 10 Digital Marketing Strategies to Generate Hotel Bookings

Whether your hotel’s needs are short term, long term or both, there are a variety of internet marketing tools available to help you achieve your goals.

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About 6 years ago by     23 Comments Post Comments
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Online Video Search Optimization

One of the best ways to promote your business online, take up huge amounts of real estate on Google’s first page, and achieve your goals! Online Video is one of the fastest growing, most popular segments in terms of internet user activity. This post talks about some key strategies which should be implemented in order to get the most bang out of your online video! Many of the lessons learned where from the Video Search Optimization Session this year at Search Engine Strategies San Jose.

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About 6 years ago by     2 Comments Post Comments
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Milestone Founder Interviews Matt Cutts of Google – Part 2

Milestone Founder and President sits down with Google’s Matt Cutts for a second round of interview to tackle questions about websites, online presence, search engine optimization and how hotels can drive revenue.

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About 9 years ago by     1 Comment Post Comments
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Online Videos – How to Optimize for Search

Why do we need to make our video searchable? Having a video is no longer useful unless it is created with search engine optimization in mind.

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About 9 years ago by     1 Comment Post Comments
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Blogging Best Practices as Part of an Omnichannel Plan

Blogging for Lodging Blogs are the hottest growing medium of communication for businesses and individuals. Based on Technorati research (blog search engine), there are almost 3 million blogs created every month, and bloggers create over 1.6 million posts per day, or over 18 updates a second! What are Blogs? Blogs are websites with content management […]

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About 10 years ago by     11 Comments Post Comments
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Hello Hummingbird! [Video]

Google’s Hummingbird delivers users highly relevant results no matter how or where they search from.

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About 11 years ago by     Comments are off for this post Post Comments
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Online Video Trending Tools

iWith the power of online video growing, the reach it provides companies is invaluable. Understanding the current trending tools will help determine what content appeals to consumers, giving companies the ability to speak directly to their audience with a compelling and targeted message.

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About 14 years ago by     Comments are off for this post Post Comments
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