Tag Cloud - web_2.0

HTML5 continues to evolve as the next web standard for site content and functionality morphing out of today’s 10+ year old HTML4.01. HTML5 has numerous technical enhancements and improved features for programmers, but it’s important for online marketers to understand why HTML5 matters to SEO efforts and some of its drawbacks.

Why do we need to make our video searchable? Having a video is no longer useful unless it is created with search engine optimization in mind.

Experts are projecting that 60% of all business will be booked online next year. Are you prepared to get your fair share? It’s not big news that the internet has changed the landscape of travel. A few years ago you would have called your travel agent to help make your travel plans, and that agent […]

Blogging for Lodging Blogs are the hottest growing medium of communication for businesses and individuals. Based on Technorati research (blog search engine), there are almost 3 million blogs created every month, and bloggers create over 1.6 million posts per day, or over 18 updates a second! What are Blogs? Blogs are websites with content management […]

Social Media continues to grow in importance as the search engines take these sites into consideration for the SERP’s (Search Engine Result Pages). Hotels that take advantage of this trend are seeing significant benefits in terms of online placement and revenue.

Every successful online marketing campaign should incorporate elements of social media optimization. As the internet community grows, so will the use of social media website and tools.

The most common challenge amongst businesses on social media is building a fanbase or “likes.” This seemingly challenging concept actually has a very simple solution: ask them. It seems so elementary, you may say to yourself that this could never work. However, it is currently the most effective way to build a fanbase.

At SMX West 2012, Michael King with Publicis Modem discussed how important it is to bring search and social together to maximize reach and ROI.

The importance of online reputation management continues to grow, and those not actively working to monitor their online reputations are doing themselves a disservice. Here are some simple, easy to implement instructions on how to begin the process of online reputation management.

Adoption of QR codes picked up dramatically in 2011 as compared to 2010. As with all technology, there is always something new on the horizon, and Near Field Communication (NFC) is gathering steam.