Tag Cloud - website_development

InterContinental Mark Hopkins San Francisco partnered with Milestone Internet Marketing for a new website design to drive web and mobile traffic for the property, and increase its online ROI. Learn about Milestone’s strategy and the amazing results!

The goal of search engines is to deliver the right result to the right user at the right time. Search engines are moving away from displaying results purely based on keyword search, and more towards conversational and semantic search. Searchmetrics released a study last month that shows over a third of Google’s search results include schema rich snippet data. Interestingly enough, the same study concluded that only 0.3% of websites are using schema markup. Learn why you should implement schema tags on your website.

Responsive websites are more than just a web development buzzword – they are a must these days. As consumers shift from desktop to tablet to mobile, the website must respond to the needs of those different devices in order to be effective.

This is a case study on the benefits of incorporating user sentiment in current website copy. Hoteliers are advised to freshen content based on what guests are saying, not what hoteliers think guests should know. By doing so, hoteliers will increase soft lead generation and increase market share.

Maile Ohye with Google helped us better understand when and how to use explicit annotations during the “Real Answers for Technical SEO” session at SMX West 2012.

The traditional competitive analysis for SEO has always been focused on keywords and backlinks; however, as Search Engines, such as Google and Bing, evolve to focus on universal search, competitive analysis should evolve to a 360º approach on universal search as well. This article provides 5 areas to focus on to improve search competitiveness and 5 tools to help.

New hotel websites can compete against older existing domains by following a proven method with three easy steps.

Webmasters who want to keep on top of algorithmic changes affecting Google’s SERP ranking will be interested to know that the speed of websites, or download time, will now be factored in by Google when ranking websites. Google’s new Page Speed Tool will help webmasters assess and improve their site’s speed, performance, and user experience. According to Google’s Matt Cutts, if two websites have equal relevance to the search term, then the faster site will rank higher.

It seems to be an uphill battle to secure quality web images that are clear, but not too large. Here are few tips you might want to remember when securing pictures for the Web.