Winning Approach with 7 Steps to Ignite your Digital Marketing
July 7, 2020 |
Digital Media Marketing
You have heard the stories and seen the data. Recovery is in the air. Pent up consumer interest is driving traffic and warranting renewed investment to harness growing demand. At...
Status of Google Ads COVID-19 Ad Credits for Small &...
June 2, 2020 |
Google Update
Last week, Google shared more details on the much anticipated credit to support recovery for small and medium businesses. Milestone is working closely with Google on next...
GoogleAds: Budget Optimizer
June 5, 2019 |
Web Design and Promotion
The Budget Optimizer™ tool automatically adjusts your keyword maximum cost-per-click (CPC) bids on your behalf. All you need to do is set a target budget, and the Budget...
Facebook Advertising, Taking Over Google Ads?
November 23, 2018 |
Getting Social, Industry News
Is Facebook capable of competing with Google in regards to advertising for businesses? Facebook retargeting may have you allocating more money to this social platform....
Facebook Advertising Embraced by Majority of Local Businesses
December 15, 2016 |
Getting Social, Industry News
Social media and its impact on local advertising was the subject of a recent study done by Borrell Associates, a consulting firm that produces industry related advertising...
![Pay Per Click Channels for Your Business [Video]](https://milestoneblog-janbackup.milestoneinternet.com/wp-content/uploads/2013/12/PPC_December_Thumbnail-1.jpg)
Pay Per Click Channels for Your Business [Video]
December 16, 2013 |
Digital Media Marketing, Videos
In the past few years, there has been an upward trend of travelers booking online. Travelers gather all the information required for decision making from many different...
Yelp! I Need More PPC… [Video]
September 17, 2013 |
Conversion Best Practices, Digital Marketing Ideas, Videos, Web Design and Promotion
Are you capitalizing on your existing Yelp listing? Here is a great opportunity to take advantage of this invaluable local real estate and drive more revenue to your property....
Google Improves Global Ad Extensions and Targeting
October 1, 2012 |
Industry News, Web Design and Promotion
Google continues to expand its paid search services globally, adding enhanced sitelinks for all Adwords accounts and improving geo-targeting capabilities in nearly a dozen other...
Why Bid on Branded Keywords
July 30, 2012 |
Web Design and Promotion
Why do you need to buy Google ads for your brand if you rank organically? Do you have control on where you directusers on your website? Do brand keywords in general have higher...
Metrics to Analyze and Optimize Mobile Paid Search Campaigns
June 28, 2012 |
Web Design and Promotion
It is important to make sure that while doing mobile paid search campaigns, hoteliers target the ads towards the right audience, right devices as well as have the right...