Semantic Search and User Sentiment in Pay-Per-Click Ads
June 28, 2012 |
Web Design and Promotion
With the evolution of search algorithm to semantic algorithm, it is important to consider and incorporate user sentiment within pay-per-click ads to establish relevancy and create...
Learn How Your PPC Keywords Compare to Your Competitors
May 24, 2012 |
Web Design and Promotion
It’s known that quality scores are the primary measure of a keywords relevancy and an indicator of future performance. As such, we havegone into great detail as to how quality...
5 Tips for Better Facebook Ad Performance
May 24, 2012 |
Web Design and Promotion
Advertisers no longer question, should I run Facebook ads but instead how can I run successful Facebook ads? As advertisers experiment with Facebook ads here are some proven...
How To Maximize Your PPC Budget: Use Negative Keywords
April 24, 2012 |
Web Design and Promotion
While many businesses may be engaged in Pay Per Click advertising, there may be a few who are not taking advantage of using negative keywords. In this article, we will outline the...
How to Maximize Your PPC ROI
April 23, 2012 |
Web Design and Promotion
Whether you are working with a smaller budget or simply looking to cut down on costs, spending your PPC budget wisely is more important than ever. Instead of simply pausing your...
Enhanced Pay-Per-Click Sitelink Extensions
March 26, 2012 |
Web Design and Promotion
Enhanced pay-per-click sitelink extensions offer advertisers additional exposure by incorporating expanded copy on sitelinks and aim to prompt higher click-through-rates by...
What Can I Do to Improve the Performance of My PPC Campaigns?
March 1, 2012 |
Speaking Our Minds
What are some ways to tune up my PPC campaign? SMX Experts provided advice on certain metrics, tools and strategies to improve any PPC...
Retargeting & Remarketing: The New Behavioral Ads
March 1, 2012 |
Speaking Our Minds
The SMX West 2012 panel on retargeting and remarketing discussed the opportunities in turning potential customers into paid customers and extending the customer lifetime value....
WiFi and Operating System Targeting Gives a Boost to Mobile PPC
February 27, 2012 |
Web Design and Promotion
Adwords mobile PPC has become more targeted with new WiFi and operating system selection, offering mobile advertisers more options in reaching their target audience within range...
Why You Should Bid on Your Brand Name
February 24, 2012 |
Web Design and Promotion
Article explores why it is important to bid on your own brand name for PPC campaigns in 2012. It is important that you not only stay ahead of trends but also remain...