How to Create Website Content That Works and Ranks in SEO
October 29, 2014 |
Web Design and Promotion
Did you know that every web page indexed by Google has a content quality score that directly influences your page rank? That’s why Milestone is passionate about creating...
Social Media Optimization Strategies for Hotels and Lodging...
September 9, 2014 |
Getting Social
Social Media continues to grow in importance as the search engines take these sites into consideration for the SERP’s (Search Engine Result Pages). Hotels that take advantage of...
Social Media Optimization – Why should you participate?
August 29, 2014 |
Getting Social
Every successful online marketing campaign should incorporate elements of social media optimization. As the internet community grows, so will the use of social media website and...
Pigeon: Google’s Local Search Update and Impact on...
August 15, 2014 |
Industry News
Google’s recent formula update, "Pigeon", determines who ranks where on its search engine results page (SERP) specifically in terms of local-based search queries (ie. using geo...
Incorporating Persuasive Digital Messaging
August 13, 2014 |
Web Design and Promotion
Mastering the art of persuasive goes beyond verbal communication. For internet marketers, it means mastering the art of positioning products and content in a way that communicated...
Facebook Bans Incentivizing Likes: No More Fan-Gated Social...
For several years, fan-gating a sweepstakes (requiring a user to click the like button before the entry form is unlocked) has been an effective method of increasing new fans for a...
The Power of Finding What You Love To Do
July 23, 2014 |
Leadership
Success in life and business is a journey that starts with having the courage to follow your intuition and your heart and do what you love. The only way you will ever be satisfied...
9 Key Elements To Consider When Redesigning Your Hotel Website
July 7, 2014 |
Digital Marketing Ideas, Hotel, Industry News, Search Experience Optimization, Web Design and Promotion
There's a lot to think about when designing a website: structure, layout, content etc. By focusing on some core fundamentals, you can make sure that your site is appealing to both...
Content to Conversion – How To Create Words That Inspire
July 2, 2014 |
Web Design and Promotion
Content is a creative and powerful tool for connecting people to your business or brand. When used effectively, content increases presence, enhances search engine positioning,...
Mobile – Taking Marketing for Hospitality and Tourism To A...
June 30, 2014 |
Industry News, Web Design and Promotion
The importance of a mobile website for hotels is often questioned. Research shows that, on average, consumers use a smartphone about 50% of the time throughout the phases of...