Event Promotion through Paid Search
October 24, 2011 |
Web Design and Promotion
Events and Holiday PPC Campaigns – capitalize on what’s happening in your local market to drive traffic to your website and increase online revenue. This article identifies...
Top 5 Best Practices for Google Display Advertising
October 24, 2011 |
Web Design and Promotion
Display ads lead the way in driving aided brand awareness and purchase intent. Display ads allow marketers and agencies to bring their ideas and brands to life through greater...
Top 10 Best Practices for Optimizing PPC Campaigns
October 24, 2011 |
Web Design and Promotion
Advertisers on Google Adwords, Facebook Ads, and Microsoft AdCenter (Bing) can probably attest to the fact that competition has been growing in the pay-per-click (PPC) arena....
360-Degree Competitor Analysis – Top 5 Areas and 5 Tools
September 21, 2011 |
Web Design and Promotion
The traditional competitive analysis for SEO has always been focused on keywords and backlinks; however, as Search Engines, such as Google and Bing, evolve to focus on universal...
4 Ways To Do Competitive Analysis for Paid Search
September 21, 2011 |
Web Design and Promotion
Understanding the strengths and weaknesses of your competitors is essential to any paid search marketing strategy. There are plenty of useful tools online that can help gain...
5 Ways to Optimize for Image Search
September 21, 2011 |
Web Design and Promotion
View tips on how to best optimize your images for search. Optimizing your websites images for search has become an important element of search engine optimization as more users...
Sustainable SEO – 3 Key Factors for Success
Before Panda, SEOs were using relevant keywords and building good content. They were making sites accessible to search engines, and focused on quality link building. But for...
10 Ways to Improve Google Local Ranking
June 7, 2011 |
Web Design and Promotion
anking locally is much more critical with the evolvement of local listings across the web such as Google Places, Bing BBP, Yahoo local, and the various social media channels....
Facebook & Twitter: The new Paradigm of SEO
April 26, 2011 |
Getting Social, Web Design and Promotion
Social media sharing has a proven impact on the search engine results pages according to data presented by SEOMoz at the SMX Elite conference in Sydney. While Google and Bing are...
Focus on Conversions and Not Clicks
April 26, 2011 |
Web Design and Promotion
Conversion is more important than clicks when drawing conclusions about the paid search...