Checklist for a Quality Link
April 26, 2011 |
Web Design and Promotion
Link building can have a strong and positive effect on search engine optimization efforts. As algorithms for the major search engines change, it's important to stay on top of the...
Facebook PPC Campaigns
Facebook PPC campaigns can be a very cost effective way to drive traffic to a business Facebook page or website. There are distinct differences between Facebook and Google ads...
Local & Hyperlocal Promotions and SEO Impact
March 22, 2011 |
Getting Social, Web Design and Promotion
The importance of Local and Hyperlocal promotions is increasing day by day. Today, Local results are viewed millions of times a day with 20% of searches on Google being local in...
New Google AdWords Report Shows ‘Free Clicks’
January 31, 2011 |
Web Design and Promotion
Google launched a new report in AdWords to help advertisers measure interactions that take place before a click-through for video ads, display ads, product extensions and location...
New Google AdWords Report Shows Click Type
January 17, 2011 |
Web Design and Promotion
Ever wonder what the effectiveness of your AdWords sitelink extensions are? Do people really click on those additional links, or just your ad’s headline? Google AdWords just...
Google Introduces New AdWords Feature for Compiling Negative...
January 12, 2011 |
Web Design and Promotion
Google introduces a new AdWords feature that will allow users to compile negative keywords at the account level to implement across similar...
Reaching International Customers Through...
December 8, 2010 |
Web Design and Promotion
On Monday, December 6th, Google launched Google Global Market Finder, a free online tool that helps advertisers find new markets to target in international countries. The tool...
Quality Becoming a Factor in Google Reviews
December 7, 2010 |
Web Design and Promotion
In response to a recent article published in the New York Times, Google has amended parts of its Google Places local search algorithm to take into account user experience and...
Paid Search on Facebook
November 15, 2010 |
Web Design and Promotion
In this session of PubCon Las Vegas, Keith Posehn of Zorz spoke about how to best optimize Facebook PPC campaigns and landing...
How to Increase the Post Click Conversion Performance
November 15, 2010 |
Web Design and Promotion
Channeling traffic to your website is just the first step of locking in new customers and conversions. John Ellis, George Aspland, Janet Driscoll Miller and Brian Massey tackled...